Sports Betting Brands ‘Defending Their Turf’ as Prediction Markets Encroach on Sponsorships
Deals leagues are cutting with prediction markets are eroding the value of the ones held by sportsbooks, which are working to insulate their marketing rights. As prediction markets’ list of sponsorship deals lengthens, sports betting brands are proactively eng
Deals leagues are cutting with prediction markets are eroding the value of the ones held by sportsbooks, which are working to insulate their marketing rights. As prediction markets’ list of sponsorship deals lengthens, sports betting brands are proactively engaging with their partners to broaden their rights and keep the emerging platforms at bay. MLB last […] The post Sports Betting Brands ‘Defending Their Turf’ as Prediction Markets Encroach on Sponsorships appeared first on Gambling Insider.